VINCO Italian Editorial Fashion Lookbook

Editorial fashion lookbook, 4:5 aspect ratio, for a fictional brandcalled VINCO. Shoot a 6-image series for their debut collection. Thecreative direction references Italian archival graphic design (Olivetti,Archivio Grafica Italiana) colliding with late-90s Southern Californiastreetwear - sun-faded, slightly chaotic, but typographicallydisciplined. The collection lives between natural wine culture andskate utility. Models should feel like real people, not fashion models -specific faces, unselfconscious posture, midday outdoor light.Clothing is unstructured, earthy-toned with one fluorescent accentpiece per look. Typography appears in frame as physical objects -printed cards, stamped envelopes, event flyers held or worn or lyingnearby. Each image should feel like it was pulled from a differentcontext - a mailer, a record sleeve, a wine label, a race bib - butthey all belong to the same world. Gritty but considered. Sun-bleached but precise.